A Vision Statement is important because it paints the picture of the company in the future. It also serves as the company’s yardstick to gauge wether it is near or far from where it wants to be. So as leaders, it is your duty to create a compelling vision that will inspire you and your people to act, not just make the vision hang on the wall as display. Here we will examine what a Vision is and how to craft one. Continue reading
People new to business is like going back to school, there are many things to learn and tasks to do. Often, this chaos of thinking what to do makes the entrepreneur “paralyzed”. Here are 10 “DO-IT-RIGHT-AWAY” tips that will help you move towards business growth.
Becoming an entrepreneur takes a lot of courage for one would have to face a lot of uncertainity. There is the risk of leaving employment, the risk of putting money to something without control of the outcome and the risk of failure, to name a few. Continue reading
For a new entrepreneur, starting a business can be a mystery. You just do not know where to start because there are so many things to do and so many risks you want to avoid. Generally, there are two ways to begin. Some start by doing a business plan, while others just start selling with only a product in hand and market in mind. I like to call the latter Quick Set Up. Both paths can be a good way to initiate the business. The business plan is effective if you plan to bring in investors early on in the business. On the other hand, Quick Set Up is a good way to get the ball rolling fast and find out if your are assumptions are correct or not. For this article I will not focus on starting a business by creating a formal business plan. Instead, I will zero in on the entrepreneur’s way of starting a business. Continue reading
Marketing is a very important function in any business. Its sole purpose is to bring in customers, old and new. Our notion of effective marketing campaign equates to spending plenty of money. If this is the case, no small business with limited budget will ever succeed. The key to a great marketing campaign is not the amount of money spent, but how it effectively drives the message to its target market. Continue reading