Becoming an entrepreneur takes a lot of courage for one would have to face a lot of uncertainity. There is the risk of leaving employment, the risk of putting money to something without control of the outcome and the risk of failure, to name a few. Continue reading
For a new entrepreneur, starting a business can be a mystery. You just do not know where to start because there are so many things to do and so many risks you want to avoid. Generally, there are two ways to begin. Some start by doing a business plan, while others just start selling with only a product in hand and market in mind. I like to call the latter Quick Set Up. Both paths can be a good way to initiate the business. The business plan is effective if you plan to bring in investors early on in the business. On the other hand, Quick Set Up is a good way to get the ball rolling fast and find out if your are assumptions are correct or not. For this article I will not focus on starting a business by creating a formal business plan. Instead, I will zero in on the entrepreneur’s way of starting a business. Continue reading
Marketing is a very important function in any business. Its sole purpose is to bring in customers, old and new. Our notion of effective marketing campaign equates to spending plenty of money. If this is the case, no small business with limited budget will ever succeed. The key to a great marketing campaign is not the amount of money spent, but how it effectively drives the message to its target market. Continue reading
Many working moms need extra income. Starting a business while being employed does not mean you have to leave your day job. This is exactly what the owner of an errand services did. She put up a business while working as an HR officer. She only resigned when the business is already stable and earns more than what she gets monthly from her day job. Continue reading
Any size of business will have paying customers. But customers will always vary in terms of their wants and needs; however one thing is common among them, they all want good customer service. When we talk about customer service, we mean how one deals with his buyers before, during and after a transaction. Continue reading
