I received a question over the radio asking about selling skills for new entrepreneurs, so here it is.

One of the skills a founder must have is the ability to sell. Selling can be delegated to an employee, but it is highly recommended that the founder is the one dealing face to face with a client. There are two reasons why: The owner must learn how his product is received by the market and know if the client’s problems are solved by the offer. Continue reading →

Marketing is a very important business function. It is responsible for bringing new customers and making them come back. In this article I will talk about the marketing activities and tools that can easily be done by small business entrepreneurs. This means that whatever I put here requires only few resources like money and manpower.

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