Did you know that there are 255 babies born in the world every minute? If you are a business minded person you will automatically think of selling diapers to the parents of the babies. The number of babies born is part of the demographics data. Demographics are numbers that give you a picture of a country or society; It can give a description of the population using numbers. In business there are different uses for demographics which I will show in this article. Continue reading
Marketing is a very important function in any business. Its sole purpose is to bring in customers, old and new. Our notion of effective marketing campaign equates to spending plenty of money. If this is the case, no small business with limited budget will ever succeed. The key to a great marketing campaign is not the amount of money spent, but how it effectively drives the message to its target market. Continue reading
Winners know that failure can bring life’s most valuable lessons. Though this is the case, many still fear losing because of the mental pain and stigma that come with it. What we need to understand is that both success and failure are temporary. This means that one cannot forever get stuck in a particular situation. And that no matter how good we are, failure is an inevitable part of life, so we might as well take home the lessons that come with it.
Many working moms need extra income. Starting a business while being employed does not mean you have to leave your day job. This is exactly what the owner of an errand services did. She put up a business while working as an HR officer. She only resigned when the business is already stable and earns more than what she gets monthly from her day job. Continue reading
Any size of business will have paying customers. But customers will always vary in terms of their wants and needs; however one thing is common among them, they all want good customer service. When we talk about customer service, we mean how one deals with his buyers before, during and after a transaction. Continue reading
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