Marketing is a very important function in any business. Its sole purpose is to bring in customers, old and new. Our notion of effective marketing campaign equates to spending plenty of money. If this is the case, no small business with limited budget will ever succeed. The key to a great marketing campaign is not the amount of money spent, but how it effectively drives the message to its target market. Continue reading
Many working moms need extra income. Starting a business while being employed does not mean you have to leave your day job. This is exactly what the owner of an errand services did. She put up a business while working as an HR officer. She only resigned when the business is already stable and earns more than what she gets monthly from her day job. Continue reading
Any size of business will have paying customers. But customers will always vary in terms of their wants and needs; however one thing is common among them, they all want good customer service. When we talk about customer service, we mean how one deals with his buyers before, during and after a transaction. Continue reading
Passion can be interpreted in many ways. It can mean love to a teenager who sees a beautiful girl or handsome boy, or it can mean anger to a basketball coach who is frustrated about the outcome of a tournament. For the entrepreneur, Passion is the key to success. Passion is what drives the entrepreneur to take action and to last long. Passion is what makes him do things for the sake of it. Passion is what gives him the positive side of things when situations get bad. Continue reading
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