4 Important Leadership Qualities

happy jumping man and businesspeople with classic checkbox selection

Leadership is for everyone to learn; from bottom to top. From the start of your career, you need to have leadership skills to guide you through your business journey. Nowadays, being a leader is very important because the business environment is competitive: products and services come out in the market daily, technology has disrupted many industries and customers’ behaviour have changed; they are more intelligent and critical of products presented to them. If you do not develop your leadership potential, chances are you will be left behind and be at the far end of the race, you don’t want that, right?

There are 4 important qualities that make leaders effective.

Catalyst. Leaders see themselves as an instrument of change. They have this inner confidence that they can bring positive change to an organization, community or groups of people. this is good as long as the leader compliments confidence with action. Have this attitude, have a vision of changing something for the better wether it is in your family, work or community. It does not have to be something big, small changes when done continuously will have a big effect in the long run. In the office it can be ensuring lights are off during lunch time or coming early to work or helping some catch a deadline. No matter how small, see you self as someone who can make things better. On a bigger scale being a catalyst is leading a group towards the mission of the company, ensuring people are heading towards the right direction.

Empathy. Put yourself in the shoe of others, this maybe the best explanation of empathy. When you empathise with others you understand and connect with how they feel. this is important because as a leader you work with feelings and not just numbers and when you know how to empathise, it will be easy to understand how to communicate and approach people, thus creating a good relationship with peers.                                                                                                                                     How to begin empathising?

  1. Listen carefully to the speaker. Pay attention to the tone and body language.
  2. Think before speaking and making conclusions. As much as possible be objective. This means that you do not have to jump to conclusion and making quick judgments about the person.
  3. Speak softly. People may hear your words but your tone sets the mood. So when speaking, listen not just to your words but also to how you say it.

Developmental Paradigm. Paradigm is how you view things, in other words, mindset. Dr. Carol Dweck, author of the best selling book MINDSET, stated that people have 2 types of mindsets: FIXED & GROWTH.

FIXED MINDSET proposes that people’s attitude, intelligence, creativity and character are innate and can’t be developed. People who think they can’t be leaders because they were not born with leadership qualities have fixed mindset. On the other hand, GROWTH MINDSET proposes that people’s abilities are made and developed.

Effective leaders have growth mindset. They have a more optimistic view compared to others. The key to having a developmental paradigm is to keep an open mind, embrace challenges and turn failure into positive experience (learning).

Humility. Finally, a leader must be humble. A good definition comes from C.S. Lewis “True humility is not thinking less of yourself; it is thinking of yourself less.” Think of yourself less means putting others before ourselves. How do we do this? As leaders we need to listen before we speak, and we need to decide for the common good and not just what is good for us. In other words we must become servant leaders, we serve rather than being served.

Anyone can be a leader as long as they want. Practice these 4 qualities with the agenda of serving others.

4 Strategies for Business Growth

growing-your-business

One of the objectives of a business is to grow its profit. The problem is, many people who have started a business do not know how to do it. It is the intention of this article to show 4 different ways of growing the business.

The four strategies that will be presented are time tested and still applicable in todays business environment. The strategies are the following:

Strategy #1 Open another location

When you open a new location, you increase your market base. You increase your number of customer and your profit goes up as well. In choosing a location, it helps to know the market and their number in the area. This data will help you analyse if there is enough customers for you in the area.

Strategy #2 Come up with a new product

If you wish to stay where you are, you may find out what others items or services your customers are willing to avail from from. The best way to know is to ask what else they want with the products they buy from you. This strategy is more cost effective than the first strategy because you will be using the same resources.

Strategy #3 Sell your business as a franchise

Some businesses that have been running for years and have professionalized their operations can think of offering their business as a franchise. This means that they will be shifting the market from buyers to people who will become their franchisee. This model is a good way to generate cash from royalties and other fees.

Strategy #4 Target a New Market

Another way to increase your profit base is to target new customers. Of course this is in consideration of you business identity. If you are selling diapers for infants, you will not offer massage services, it does not sync. When you are offering something like diapers for infants, it is but logical to offer diapers for adults. This makes you more consistent to the nature of your business.

Having a good strategy to use for growth is not enough. Remember, for the strategies to be effective, you have to have financial and manpower resource too to support your plans, but while waiting for it, there is no harm in starting a plan.

Brand & Brain

brand

Our experience with a brand is our judge when choosing the products we buy. This was proven In 2004 when a softdrink preference test happened between Coke and Pepsi. The test was initiated by Dr. Montague, a Neuroscientist who wanted to understand how consumers choose. Continue reading

Is your Vision Statement 20/20?

Vision Road Sign with dramatic blue sky and clouds.

A Vision Statement is important because it paints the picture of the company in the future. It also serves as the company’s yardstick to gauge wether it is near or far from where it wants to be. So as leaders, it is your duty to create a compelling vision that will inspire you and your people to act, not just make the vision hang on the wall as display. Here we will examine what a Vision is and how to craft one. Continue reading