Strategy requires a leader to understand two key elements: their strengths and weaknesses, and the activities that do not align with their strengths. Journaling becomes an essential tool in this process, helping leaders draw a clear line between what they can excel at and what they should avoid. Since strategy involves doing activities differently from competitors, journaling aids in identifying these unique approaches and focusing efforts on what truly matters.

This definition of strategy can be illustrated through Microsoft and Apple. Microsoft is known for its formal, office-oriented approach, while Apple focuses on creativity and individuality. This distinction is evident not only in how they promote their brands but also in the design and philosophy behind their products. Each company leans into its strengths, creating a clear strategic divide.

For leaders, strategy begins with understanding strengths—what they or their organization do better than the competition. This understanding comes from an internal diagnosis, evaluating processes and outcomes against industry standards or benchmarks. By identifying what drives success, leaders can also discern which activities are extraneous and fail to add value.

As you pick up your notebook and pen, reflect on the vision you’ve set for your organization—or create one if it’s missing. Write it down and ask yourself what strategies are necessary to achieve that vision. Assess whether your current plans align with your vision and focus on essential activities that add value. Through journaling, you not only gain clarity but also refine your decisions, ensuring they are strategic and impactful.