In preparation for my marketing class.

Marketing Lesson: Respect Your Customers

Customers DON’T buy, they CHOOSE products and brands they TRUST. When they pay, it’s a gesture of their trust.

Trust is a function of logic. You earn it once you have fulfilled all your customers’ expectations they pictured in their brain.

In business, trust is the only currency that truly matters. If you want to profit and maintain this trust, respect your market. It is the collective agreement of the market that gives or takes away the value of your product.

In building your brand, be truthful. Avoid deceiving your customers or hyping your product with falsehoods—they’ll see through it. They’re not naive, so don’t treat them as such. Hard selling tactics are easily felt, and quick schemes for immediate returns put customers away. Manipulative tactics won’t foster loyalty.

The value of your product doesn’t rise as a result of what you say about it, but from what people say about how they experienced your product. For positive word of mouth, treat your customers with the respect they deserve.